Binance pledges legal support for women targeted by smear campaigns

The legal commitment

In an X post dated November 11, 2026, Binance co-founder and co-CEO He Yi said the exchange’s legal team will support female employees affected by unfounded rumors and fabricated scandals.

The announcement places the exchange’s response to online abuse on a legal footing. He Yi framed the move as a response to a pattern of smear campaigns affecting several women across crypto, not merely a dispute involving one employer.

The reported scope extends beyond Binance. It includes Binance staff, project leads in the BNB ecosystem and women working at competing firms. Two Binance employees, Sisi and 丫丫, were named in connection with past incidents, and both reportedly faced derogatory rumors.

Those allegations leaned toward sexualized content and fabricated scandal, going beyond ordinary online criticism. They included invasive references to personal items and imagery associated with the women involved. Some references reportedly surfaced in mainstream media, rather than remaining confined to anonymous social-media accounts.

The distinction matters operationally. Platform moderation can address a post or account, while legal support can address the conduct surrounding a campaign. The announcement marks an unusual step for a major crypto employer: treating online gossip as a legal matter rather than an unavoidable condition of work.

He Yi also called for an industry-wide effort to remove accounts that spread gender-based misinformation. The proposal carries no enforcement mechanism. Its practical force depends on whether other firms and platforms respond to complaints or coordinate action against those accounts.

What changes for Binance’s female workforce?

For employees, the most direct change is a stated commitment to legal assistance after a smear campaign targets them. The announcement does not outline a reporting process, response times or limits on that assistance, so the pledge’s operational value will depend on execution.

He Yi linked the policy to the principle that women should be evaluated on merit. The company’s backing for legal assistance gives that principle institutional support, consistent with He Yi’s previous advocacy for gender equity in crypto.

Her stated objective is to reinforce resilience and professional expertise among women in the industry. Binance, in turn, positions itself as an employer prepared to stand behind female personnel when reputational attacks escalate.

That commitment could matter for recruitment. Crypto executives, founders and ecosystem leads often operate as semi-public figures, with large followings and constant exposure to social-media commentary, which makes the workplace environment part of the sector’s competitive pitch for staff.

The pledge is not tied to a token launch, product update or trading announcement. It belongs to workplace policy and corporate governance, and it comes amid continued scrutiny of Binance’s internal practices and security.

Industry limits and investor relevance

For other employers and platforms, He Yi’s call remains an appeal rather than a binding standard. No other firm has been reported as adopting a comparable legal-support policy, so the announcement has not yet created a sector-wide precedent.

The immediate investor effect appears limited. The longer-term argument rests on a stronger corporate image and the possibility of attracting more talent, particularly women, to crypto. Neither outcome requires a change to Binance’s products, token economics or trading infrastructure.

Coverage of He Yi’s post first emerged in Chinese-language outlets shortly after publication. English-language crypto commentators then amplified the announcement, extending its reach beyond the exchange.

With no compliance deadline attached, whether Binance formalizes its internal process and other employers adopt comparable policies will determine if He Yi’s voluntary commitment becomes an operating standard across the industry.